How can you:

- quickly benchmark site’s search engine optimization?
- estimate your search engine optimization consultant?
- gauge success of in-house SEO employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert tips to track SEO progress quickly.

For a Internet marketer, data is the single most strong weapon. Three reasons why:

1. Data defines you as an SEO.
If you don’t work s lot with data, neither clients nor the industry will take you seriously.

2. Data says you how well you are performing.
I am all about customer feedback but first thing you got to do is root through your own data to get your SEO strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? Nope. Your boss wants reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily using search engine optimization software. If not, now is a good time to start and set up a powerful data mining and SEO reporting framework for your company.

I am all for automation in my company because the amount of sites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO Reporting tools out there, you can keep track of your search engine optimization progress quickly and easy, just like thousands of SEO professionals do across the globe.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the tool sends out fresh and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization apps reports convenient but they are also good-looking and full of graphs so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in search engine optimization reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword positioning in targeted SEs
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of client backlinks
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page SEO metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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